New-and-improved

Why are shiny new-and-improved things exciting?

Whatever the reason, I don’t share it.

We’re told we’re supposed to want new-and-improved.

But there are a few issues with that:

• new-and-improved may not be better than what you do now
• new-and-improved may not be more reliable than what you do now
• new-and-improved may not be more proven than what you do now
• new-and-improved may not justify the switching costs
• new-and-improved may be change for the sake of change
• new-and-improved is just a story sold as a fact

Sometimes, new-and-improved has a place.

But oftentimes, it’s a distraction.

There are already enough distractions.