I don't mind

I don’t mind if your email isn’t perfectly formatted. It shows me you cared to write it yourself.

I don’t mind if your website copy has a typo in it. It shows me you cared to keep tweaking it to suit those in your care.

I don’t mind if your newsletter is slightly inconsistent. It shows me it’s a response to your desire to share great things, rather than merely spewing out slop on a schedule.

I don’t mind if your artwork is rough in places. It shows me you’re doing it yourself, committing to growth, and shipping along the way.

I don’t mind if your business model is flawed in the eyes of conventional strategists or economists. It shows me you’re doing it for love, not money.

Please don’t be in a rush to make things perfect, sterile, automatic, the same.

We humans don’t want that. We never wanted that. We thought we did, until we had it, then we realized what we really want is for things to be… human.