A specific group of people

Moleskine have been a staple of the creative world for decades.

They claim to have been for hundreds of years but, tales aside… decades.

Writers. Artists. People who want to disconnect from tech and explore their ideas themselves.

So it perhaps comes as no surprise when Moleskine announce their latest LOTR collab is, in part, AI generated, that creatives got upset.

And I don’t blame them. I also thought it was a strangely tone-deaf take on what most of their customer base want from them.

Just because it’s “cool” to some, doesn’t mean it’s “cool” for those in your care.

It’s worth remembering: if you make things that a specific group of people like… don’t forget that you make things that a specific group of people like.