We're not computers

For a long time, people pursued convenience.

“1,000 songs in your pocket” was a hugely desireable idea.

More GBs on a smaller SD card. Thinner and thinner laptops, more power. Headphones that don’t even have wires. AI that generates your words. The list goes on.

Everything is so, so convenient, if you want it to be. And yet?

Physical media sales are up. DVDs, vinyl records, physical books, people are returning to the inconvenient.

Because they want to feel something.

The smell of the book, maybe a little post-in note inside from the founder.

The ownership and curation of a music collection that’s uniquely theirs, with the ceremony of listening.

The toil toward words they can be truly proud of having written all on their own, warts and all.

We’re not computers. We’re not wired for efficiency.