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303: You have more job titles than you thought ​

What’s your job title? Is that all you do?

  • Everyone’s a customer service rep. “Why isn’t it working?” If there’s a code glitch, dignifying the customer with a proper reason and a plan to resolve it is customer service.
  • Everyone’s a spokesperson. “So what does your team do?” We’re all on social media, we all line up for coffee, we all interact with others. We represent our team everywhere we go.
  • Everyone’s a benefactor. “What on Earth are we going to do?” When things hit the fan, we’re all able to pull together to fix what’s broken, if it’s important enough to us. Will we?

Customer service, sales, spokesperson, benefactor, administrator, volunteer, coach, janitor. When we’re fully engaged in our team, we have more job titles than we thought.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.