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302: The tactic doesn’t matter ​

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How did that last digital training course work out for you?

  • “I tried all the advertising channels and none work.” It’s not the channel, but your ability to communicate that determines its success.
  • “I tried all the investment vehicles and none work.” Some are better than others, but putting up only $1,000 at 6% or 12% is still only $60-120.
  • “I tried all the NLP tricks and none work.” It’s not your techniques, but how much you empathize that determines your rapport.

There are plenty of courses teaching you “the tactic that works”. But the tactic doesn’t matter. If you get the heart of the matter right, you can choose almost any tactic you like and get your results.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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