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302: The tactic doesn’t matter ​

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How did that last digital training course work out for you?

  • “I tried all the advertising channels and none work.” It’s not the channel, but your ability to communicate that determines its success.
  • “I tried all the investment vehicles and none work.” Some are better than others, but putting up only $1,000 at 6% or 12% is still only $60-120.
  • “I tried all the NLP tricks and none work.” It’s not your techniques, but how much you empathize that determines your rapport.

There are plenty of courses teaching you “the tactic that works”. But the tactic doesn’t matter. If you get the heart of the matter right, you can choose almost any tactic you like and get your results.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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BuiltForImpact Websites

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DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.