302: The tactic doesn’t matter ​

How did that last digital training course work out for you?

  • “I tried all the advertising channels and none work.” It’s not the channel, but your ability to communicate that determines its success.
  • “I tried all the investment vehicles and none work.” Some are better than others, but putting up only $1,000 at 6% or 12% is still only $60-120.
  • “I tried all the NLP tricks and none work.” It’s not your techniques, but how much you empathize that determines your rapport.

There are plenty of courses teaching you “the tactic that works”. But the tactic doesn’t matter. If you get the heart of the matter right, you can choose almost any tactic you like and get your results.

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