How did that last digital training course work out for you?
“I tried all the advertising channels and none work.” It’s not the channel, but your ability to communicate that determines its success.
“I tried all the investment vehicles and none work.” Some are better than others, but putting up only $1,000 at 6% or 12% is still only $60-120.
“I tried all the NLP tricks and none work.” It’s not your techniques, but how much you empathize that determines your rapport.
There are plenty of courses teaching you “the tactic that works”. But the tactic doesn’t matter. If you get the heart of the matter right, you can choose almost any tactic you like and get your results.
Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.
The reliable and valid answer to times of uncertainty is to create certainty not by contracting, but by pursuing your people with equal or greater fervor and empathy than you would when times are good.
What mental models do you hold that ought to be revised?
Bad products, on the other hand, need all manner of smooth moves to peddle toward unsuspecting victims. Either because the product is bad, or because the product designer spent no time learning what those it’s designed for actually need. Oh wait, that makes it a bad product, too!
That saves you from the wasted hours or evenings “researching” things that don’t impact the week. Or “preparing” for things you don’t yet need to prepare for.
It focuses you on moving the tasks at hand, making progress every day toward the goals we’ve set that matter.
Isn’t that what the learning was for in the first place?
Your product development. What does it look like? When our team worked on defining narrative structures to help brands connect with their audiences, the work wasn’t done until it could be drawn, simply and plainly.
Your vision for the future of your work. What does it look like?
Sales and marketing should include the gift of pursuit. Not harassment and stalker-tracking and wearing people down…but don’t throw the baby out with the bath water here: the gift of pursuit is a noble pursuit and a wonderful gift.