Be the latter

If your audience knew everything you knew, would they still pick you?

For many, the answer is “No”. Their work is of smoke and mirrors, maintaining a facade, putting their wellbeing at risk without them knowing, withholding them from better alternatives, or a combination of the above.

For a few, the answer is “Even more so”. Their work is a deliberate act, a commitment, a genuine desire to overdeliver and love upon a chosen few, to make their lives so much better as a result.

Be the latter. Support the latter. Forget the former.