The result isn't the point

Make an advertising campaign this week.

One that you never plan to actually run in the wild.

One that will never see the light of day, ever.

Why?

Because the value in an advertising campaign isn’t just the advertising campaign.

It’s the learning and depth of thought that comes from trying to make an advertising campaign.

The act of making it will reveal a lot about your understanding, your knowledge gaps, and how you present yourself to those you serve.

And that’s valuable all on its own. The advertising campaign itself doesn’t need to run for it to have been intensely worthwhile.

Often, the result isn’t the point. The work itself is where all the value is.