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301: Anatomy of a goal ​

Year 2000, flying cars. Year 2020, all-green energy.

These goals are delusional. And there’s a formula as to why:

  • Dream = Dream. That’s all it is.
  • Dream + Deadline = Delusion. This is our “new millennium flying cars” thing. The deadline didn’t make it so, the work never happened, as much as I wanted to have been during the 90s.
  • Dream + Milestones = Goal. What has to happen next year? What about next month? What about next week? What about tomorrow? The milestones make or break the dream, making the goal measurable.

The adage, “A goal is a dream with a deadline”, is mistaken. Instead, toil through an arduous series of milestones and see if that dream really can come true.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.