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293: “Yes” is not the end ​

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When you enroll a new client, their “yes” should be the beginning of something wonderful.

But it rarely is:

  • 20% leave after 100 days: Using SaaS as an example here, if 70% of buying decisions are made based on feelings, but 20% of new customers don’t stay enrolled for even 100 days, what are we missing?
  • Care decreases on “Yes”: The attention, energy, enthusiasm, engagement, and support during evaluation disappear all too often when a sale is made. Rather like a spouse that stopped trying after courtship.
  • A sign of things to come: That’s all the evaluation process should be. We should expect more of the same following “Yes”, if not a greater amount of what led you to say “Yes” in the first place.

Ever bought something and wondered where the energy of the seller went afterward? Could you be doing that to those you serve?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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