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292: Are you a fiduciary or a broker? ​

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If you get to make decisions that affect those you serve, you’re one or the other:

  • A fiduciary makes things happen between buyers and sellers where he is rewarded for ensuring the best decision is made. Measures people helped (conversations).
  • A broker makes things happen between buyers and sellers where he is rewarded by swaying the decision in the favor of a commission. Measures number of closes (dollars taken).

The fiduciary wants the best for you. The broker wants the best for himself. Which of these people would you prefer to do business with?

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617: Client Mutual Respect

The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.

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616: More On Things That Last

If you’re making an impact in an area your audience shares a heart for, your connection with those in your care will far exceed your competitive advantage. Consumers wear their hearts on their sleeves, heads, backs, feet, etc.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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