292: Are you a fiduciary or a broker? ​

If you get to make decisions that affect those you serve, you’re one or the other:

  • A fiduciary makes things happen between buyers and sellers where he is rewarded for ensuring the best decision is made. Measures people helped (conversations).
  • A broker makes things happen between buyers and sellers where he is rewarded by swaying the decision in the favor of a commission. Measures number of closes (dollars taken).

The fiduciary wants the best for you. The broker wants the best for himself. Which of these people would you prefer to do business with?

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