The power in a meaningful company doing work that matters is in the people’s will to sustain the pursuit of being better. Nobody can take that away from you besides you.
September 27 2018
Please, judge books by their covers. It’s normal, don’t feel bad about it:
- The best page-turner with a bad cover isn’t the best page-turner at all. If it didn’t put in the work to make you open it up, it chose not to compete.
- The worst material with a great cover is a frequent letdown of trigger-happy buyers. Yet it earned a chance at your attention, it reached the semi-finals.
- Carefully crafted content with a great cover is so rare, we share it with everyone we know. It earned a chance at your attention, and it won.
Whether you’re working on a book or you belong to a team trying to earn your audience’s attention, it’s worth considering asking yourself what type of book you are.