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290: Judging a book by its cover ​

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Please, judge books by their covers. It’s normal, don’t feel bad about it:

  • The best page-turner with a bad cover isn’t the best page-turner at all. If it didn’t put in the work to make you open it up, it chose not to compete.
  • The worst material with a great cover is a frequent letdown of trigger-happy buyers. Yet it earned a chance at your attention, it reached the semi-finals.
  • Carefully crafted content with a great cover is so rare, we share it with everyone we know. It earned a chance at your attention, and it won.

Whether you’re working on a book or you belong to a team trying to earn your audience’s attention, it’s worth considering asking yourself what type of book you are.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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