We can tell when someone’s being brave. When someone is doing important work for important reasons, something we can get behind. When you pick out gifts just for us, and when you regift last-minute.
September 27 2018
Please, judge books by their covers. It’s normal, don’t feel bad about it:
- The best page-turner with a bad cover isn’t the best page-turner at all. If it didn’t put in the work to make you open it up, it chose not to compete.
- The worst material with a great cover is a frequent letdown of trigger-happy buyers. Yet it earned a chance at your attention, it reached the semi-finals.
- Carefully crafted content with a great cover is so rare, we share it with everyone we know. It earned a chance at your attention, and it won.
Whether you’re working on a book or you belong to a team trying to earn your audience’s attention, it’s worth considering asking yourself what type of book you are.