Judging a book by its cover

Please, judge books by their covers. It’s normal, don’t feel bad about it:

• The best page-turner with a bad cover isn’t the best page-turner at all. If it didn’t put in the work to make you open it up, it chose not to compete.
• The worst material with a great cover is a frequent letdown of trigger-happy buyers. Yet it earned a chance at your attention, it reached the semi-finals.
• Carefully crafted content with a great cover is so rare, we share it with everyone we know. It earned a chance at your attention, and it won.

Whether you’re working on a book or you belong to a team trying to earn your audience’s attention, it’s worth considering asking yourself what type of book you are.