September 24, 2018 Daily Post
Brendon Burchard, motivational speaker and coach, says “Problem marketing was a great technique until 2005, but the culture changed, the world changed. We moved away from a pain-oriented society into an aspirational-society.”
Aspirations exist in the future, and the future doesn’t exist at all (yet). With no ‘reality’ to hold it down, the future makes it a great space for raising ambition:
It could be a shared future of better smartphone photography (to take better images of your family). It could be one where a type of crime no longer exists (making a safer world for your children). Whatever it is, sharing future gives us a powerful place to end a message and set the sights of our audience in the right direction.