The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.
September 23 2018
I’m working on a book at the moment.
It’s got a lot of important information in it that’ll help a lot of cause-driven companies.
If they engage with it:
- Information is half of the body of work: Experiences without value are just broken promises. They draw you in, engage you, and leave you with nothing. The information needs to be amazing.
- Experience is the other half: Information without experience is a confusing chore. It’s everything you ‘need’, but if it doesn’t motivate you to engage with it and apply it, it’s scarcely even intellectual entertainment.
It’s not just what’s in the box that matters. The way we wrap, box, and deliver our work is a part of the work itself.
Do you need to learn how to add more to the box, or how to wrap better?