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284: Why we don’t see much ‘spirit’ these days ​

Pushing through adversity–spirit–is rare because of how it’s made.

Seneca wrote, “This is the touchstone of such a spirit; no prizefighter can go with high spirits into the strife if he has never been beaten black and blue; the only contestant who can confidently enter the lists is the man who has seen his own blood, who has felt his teeth rattle beneath his opponent’s fist, who has been tripped and felt the full force of his adversary’s charge, who has been downed in body but not in spirit, one who, as often as he falls, rises again with greater defiance than ever.”

The great irony, then, is that spirit breeds spirit, much like strength breeds strength.

On teams doing important work, fear becomes spirit if you push through it. If we don’t push, it simply becomes more fear.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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