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282: What sharing a journey gives us ​

Steve Jobs is often quoted for stating, “The journey is the reward.”

Let’s unpack that a little:

  • Journeys create bias. We journey with those we trust, and since they helped choose the path, we trust the journey must be good for us, too.
  • Journeys create energy and excitement. Everyone longs to belong, so being present on a journey creates a sense of belonging with our travel companions. We never really want such journeys to end, do we?
  • Journeys create the desire to contribute. No traveler expects his companions to do all of the work. Our mere presence motivates us to contribute, be it taking out the trash or live-tweeting the events.

Regardless of where it ends up, the journey itself is an opportunity to belong, to create, and to share achievement. It enables us to develop bonds with those we’ve come to trust, be it a journey toward a religious event, local tradition, or new smartphone release.

If you’re doing important work, journeying–rather than merely transacting–with your audience could compound the reward they receive.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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