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280: What sharing heritage gives us ​

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Robert Cialdini documents in his book “Pre-suasion” how individuals with no specific genetic connection can employ the power of kinship once characterized by a shared heritage.

Here’s what having a shared heritage gives us:

  • Shared heritage is the next best thing to blood. We show an increased willingness to sacrifice our own interests for the group due to these “fictive families”. That’s some bond.
  • Shared heritage reinforces our decisions. It brings into focus all we’ve achieved so far, whether or not we had anything to do with it personally. We feel we understand why we are where we are, thanks to the group.
  • Shared heritage is something we’re proud of. Seeing all that’s been achieved so far by the group gives us a sense of pride. There’s a sense of belonging in a community or tribe we can’t buy our way into.

Shared heritage lets us build strong bonds between strangers who associate with similar beginnings, be it by culture, race, our cause, or a preferred smartphone manufacturer.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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936: Just Start

“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.

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935: New Tools

New tools mean you could get the same at what you do, differently. A new email app that is basically just the same but different? Great, now you need to learn how to be the same as you already were. An improved technology that creates the same result in a different way? Great, now you’ll achieve the same, slower.

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934: The Opposite of Practice

The dip in practice and focus means they’re not so great anymore. So the endorsements and promos dry up.
Maybe it’s not the endorsements and promos that need your focus.
Maybe you simply need to continue to practice and focus.

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933: Slices Of Belief

Then – and only then – does an offer become viable, congruent with the slices of belief that preceded it. For example, the offer to start along the journey of the above system, based on the above idea, with no risk to me whatsoever, becomes only logical for me to accept.

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932: The Inner World

It’s far better to feel those signals – and have the opportunity to act positively toward them – than to have no signal at all.
What signals do you experience in your inner-word? Are you listening to them, or pushing them down because “you’re not supposed to have them”?

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931: So Good, You Keep The Box

You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value. It was so good, you kept the box.
Question time: how can you create an experience so great for those in your care, that they “keep the box”?

You are creating what matters.

How can we help you sell it better and make more impact?

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