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276: There’s a map for that ​

We’ve talked about drawing the map before.

What do we do with all these maps?

  • Draw them where you shine: Your body of work is–or should be–the best in the world for your audience. There’s no map for that, you’re the pioneer. Following a map will only give you results equal to others.
  • Follow them where you don’t: Outside of your body of work, others are seeking to be the best in the world for their audiences. Are you their audience? Following their map allows you to inherit the best path forward for people like you.

If you try to enter the market with no maps other than the ones you plan to draw, you’ll get lost. Outside your area of genius, remember: there’s an app for that.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Podcasts TNW Barnes&Noble
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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