274: On liking your clients ​

You don’t have to. But what you do about that matters:

  • Your team’s skills come with responsibility: To serve your clients as fully and completely as you’re able. Your feelings on the matter don’t change that.
  • Their attitude isn’t the same as their impact: If they’re good stewards of their own clients, then underserving your client underserves theirs, too.
  • It’s always a decision: If they’re disrespectful to you or those they serve, you can choose to either help them see what greatness actually looks like, or walk away.

Serve them fully or not at all. Diluting your value with less effort or less respect only hurts you in the end.

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