What's the big idea?
“What’s the big idea?!”
The best marketing knows the answer:
- Great creative focuses on one big idea
- Great campaigns focus on one big idea
- Great newsletters focus on one big idea
- Great pitch decks focus on one big idea
- Great sales demos focus on one big idea
- Great online courses focus on one big idea
- Great email nurture focuses on one big idea
If only there was a pattern to all these, huh?
A “big idea” runs through the entire buyer experience.
From first attention, to brand champion.It focuses everything you make around a single goal, angle, feeling or metaphor.
It makes you memorable, shareable, enjoyable, trustworthy, and a subcategory leader.