We hate when brands

We hate when brands do:

  1. Sensational webpages with ‘killer offers’
  2. Emails trigged by browsing behavior
  3. Follow-up emails that add no value
  4. Sales calls that try to sell vs help
  5. Pitchy content on social media
  6. Silly false-scarcity tactics

We love when brands:

  1. Make a superior product/service
  2. Make a great buyer experience
  3. Let us try that experience
  4. Help us if we ask for it

That’s it.

The Internet would be a pretty awesome place if more businesses behaved that way, huh?