Business gifts

Businesses should give more gifts, instead of more offers.

“Giving gifts” up-front as a marketing vehicle is spiritually aligned with the Japanese business philosophy of 三方よし (“Sanpō yoshi”) which looks for a three-way good (for you, for them, and for society).

It makes peace with the idea that, today, I lose. Tomorrow, you lose. Together, we both last 1,000 years.

It’s that idea of give and take, of investing more deeply into relationships than others are prepared to.

Isn’t that better?