Great SEO in an AI age

SEO is in a strange spot at the moment.

On the one hand, you might ask AI about a recipe to avoid the 1,000 word padded article, where you have to hunt for the answer somewhere in there.

On the other hand you trust the recipe site’s reputation if you’ve cooked nice meals with their recipes before.

Perhaps the battle isn’t between AI answers and Google SERPs…

The battle is between AI answers and the sites those SERPs direct to.

Choice 1 is to have a great experience on a great website you trust.
Choice 2 is to talk to a sterile chat system (hoping it’s correct).
Choice 3 is to wade through tedious websites for what you want.

In that order.

So the opportunity is two-fold:

1: Make more enjoyable site experiences.
2: Make more trustworthy chat experiences.

Both are still viable.

‘Great’ is still a competitive advantage.