Swimming pool tickets

You’re selling tickets for a swimming pool.

Which of these 2 marketing techniques do you choose?

Option 1:

• Be billed before entering (no value up-front)
• Enter via the top diving board (uncomfortable start)

Option 2:

• Get to try the pool for free (value up-front)
• Get to play with the floaties free (enjoyable start)
• Pay to access diving boards & slides (upgrade)

Which do you think:

• Gets more people in?
• Spreads the word more?
• Makes swimmers happier?
• People will enjoy paying for?