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262: The simpler version ​

It takes a lot more work to make less:

  • A great new project idea: What’s the simpler version? 80% of what we think is “necessary” may actually be entirely surplus. What can we throw out?
  • A genius approach to a problem: What’s the simpler version? Most solutions are over-engineered and over-complicated. How can yours be simplified?
  • A new system for your work: What’s the simpler version? What if we were to take out this entire section over here, what happens then?

Complexity gives us permission to get stuck.

The simpler version is harder to make–it takes more confidence–but removes all the excuses.

 

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.