Doing the wrong work

What do you think about at 5am?

Is it something that moves you forward or something that holds you back?

• The wrong work: Founders worrying about client relationships instead of an Account Manager. Account Managers worrying about writers using the right tone instead of the Writers. Writers worrying about ad targeting instead of the Ad Manager.
• The right work: Founders pondering how to further realize the vision within the team. Account Managers pondering how to make their clients feel extra-special. Writers and Advertisers collaborating to go deeper for their readers.

Same people, vastly different focus. When we focus on doing the right work, value germinates, starting at 5am.