12 ways to retain more customers

12 ways to retain more customers…

  • Replace open rate tracking with reply rates
  • Build brand personality with edutainment
  • Make pages users genuinely enjoy/share
  • Swap scarcity for limited-run goodies
  • Never use AI chatbots; humans only
  • Talk to customers more, learn them
  • Produce more on-narrative content
  • Learn what their inner-narrative is
  • Make invitations instead of offers
  • Make a better user experience
  • Show your users a good time
  • Optimise for fans, not LTV

Which will you try?