Bravo, Try Galaxy

Samsung used edutainment to bring some heat to Apple in a really enjoyable way.

In their ‘Try Galaxy’ campaign, they made it so you can feel like you’re literally using an Android with OneUI literally on an iPhone, with nothing but a scanned QR code.

And all it takes is a webpage with a bunch of javascript on it. Simple!

But it addresses a key market consideration progression-point in a time where no one goes to the store to check out tech anymore.

Now if we were to apply more edutainment frameworks to improve this marketing campaign, we’d give the UI dynamic context to tailor the experience to reveal ways their experience is empirically better than iOS, we’d weave in plot and cause, we’d personify the user and associate them with the Galaxy identity, we’d integrate stronger next steps, and we’d run more satellite content to amplify the experience and bring that identity back to the ‘real world’.

But even with what they did, the video alone got over 1.2M views, with this kind of feedback, so even a little edutainment goes a long way.

Imagine what the campaign could have been if they leaned in even more.