We all solve problems in the marketplace. But we may not always know how many:
- “I need X” is a problem. This is how most of us recognize the problem our teams solve.
- “I need X that can Y” is two problems. Often there’s a second problem buried within the first, such as a result it creates.
- “I need X that can Y by Z” is three problems. Deadline control is a renderable service, where new stakeholders may need managing.
There’s normally more than one problem we solve. More clarity over that enables us to better solve–and be compensated for–our team’s work.