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259: You’ve got (more) problems ​

We all solve problems in the marketplace. But we may not always know how many:

  • “I need X” is a problem. This is how most of us recognize the problem our teams solve.
  • “I need X that can Y” is two problems. Often there’s a second problem buried within the first, such as a result it creates.
  • “I need X that can Y by Z” is three problems. Deadline control is a renderable service, where new stakeholders may need managing.​

There’s normally more than one problem we solve. More clarity over that enables us to better solve–and be compensated for–our team’s work.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

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Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.