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258: Don’t leave it to Chance ​

“What Chance has made yours is not really yours” – Seneca

Does leaving things to Chance make you nervous?

Good; chance is a fickle mistress, and not to be trusted:

  • Your competitor may have Chance on their side: And so they’re in the news more, or are more profitable, or have bigger offices. Good for them! But…
  • She giveth and taketh away: The news may fade, the office may become a liability. The fickle nature of Chance’s gifts makes them unreliable.
  • Lasting change doesn’t flirt with Chance: Systemize news. Systemize profits. Things that grow slowly in nature also live the longest.

Teams last when we don’t take venture capital from lady Chance.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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