Web design deserves better

Web design’s on the wrong path at the moment.

Design communities are advocating for “Powerpointification”, where structural elements are swooshing in and moving around without any real reason for doing so.

Bad design says “look at me!”
Good design says “look at this!”

Good pages are filled with story, great writing, great artwork, and great experiences.

Good design’s job is to elevate those things, making them easy to access and experience.

Good design’s job is to make it easier to experience those things, not to compete with them.

The open web - where web pages belong - is full of near-limitless potential. It deserves better.