Edutainment is not

Edutainment is not:

  • adding cringe jokes
  • dancing on TikTok
  • novel distraction
  • just being silly

Edutainment is:

  • increasing ‘attention quality’
  • easier user deplatforming
  • sustainable acquisition
  • higher ROAS potential
  • higher CRO potential – brand moat buildin

Brands are only starting to notice.