What creativity and good memory have in common ​

They’re not things any of us have:

  • Attention to detail is something you do, not something you have. We either choose to commit to exploring every angle, or we don’t.
  • Creativity is something you do, not something you have. We either embrace the activity, or we limit ourselves to shallower thought.
  • Good memory is something you do, not something you have. We either organize and structure our thoughts, or we leave them messy.

There are no special snowflakes here: we all have the ability to embrace or forgo attention to detail, creativity, and a good memory.

How does accepting that affect our work?