The digital workforce has a hidden secret: it’s going soft.
- What if the project fails? Odds are it probably will. But that’s fine, it might work the second or third time.
- Presenting is hard. Most things worth doing are hard. But it’s what makes them worthwhile.
- Guarantees are risky. Most good ones are. They make us responsible for keeping our promises.
Safe, secure work that goes largely unnoticed is going to the machines. It’s time to toughen up.