Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
August 6 2018
We know to not ‘reinvent the wheel’. Yet it remains tempting:
- Ideas without execution: We all know a guy who thinks Uber was his idea. Having a great idea didn’t do him much good.
- Execution without ideas: This works fine. Originality might help, but winners need not be original in order to win.
If execution is indeed the more important ingredient, put aside the drawing board. The wheel works already.