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237: How long is five minutes?

Exactly how long is a five minute wait, really?

  • 60 minutes: Five minutes of unattended, ill-considered waiting time feels like forever. It sets the tone of the experience: “This is going to suck.”
  • 5 minutes: When an experience exactly matches ones expectations, we get a different tone: “satisfactory.” But who wants “satisfactory”?
  • Mere seconds: A restaurant that has a bar instead of a waiting area has no perceived wait time. It sets a whole new tone for the experience.

It’s easy to succeed when expectations were exceeded at the start. But very hard to even meet them when starting from frustration.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.