Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
August 4 2018
Is your team cold at scale?
- One-to-many is no more: Mass-media went away. So did mass-audiences. One-to-many has been replaced with lots and lots of personalized one-to-one conversations. We’re not all the same.
- Misunderstanding automation: Automation doesn’t mean void of humans, only that it happens the same way every time without your input. Humans should reply to emails, not machines. Machines are cold.
Many teams lose their warmth in an attempt to scale. Don’t go cold, we liked you because you were warm.