236: Cold at scale ​

Is your team cold at scale?

  • One-to-many is no more: Mass-media went away. So did mass-audiences. One-to-many has been replaced with lots and lots of personalized one-to-one conversations. We’re not all the same.
  • Misunderstanding automation: Automation doesn’t mean void of humans, only that it happens the same way every time without your input. Humans should reply to emails, not machines. Machines are cold.

​Many teams lose their warmth in an attempt to scale. Don’t go cold, we liked you because you were warm.

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