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234: When is a tool more than a tool ​

When smartwatches started becoming prevalent, the chairman of Rolex was asked how they may influence the watch business. To which he replied, “I don’t know. I’m not in the watch business.”

When is a tool more than a tool? When it moves beyond purpose and into meaning:

  • Purpose gives value: This tool has utility and reason for existing. Tools with purpose are economically selected and preserved for their utility.
  • Meaning has value: This tool has value beyond utility alone. Tools with meaning are pursued and sentimentally preserved for what they represent.

A $6 Casio keeps better time than a $30,000 Rolex. Only one was designed to keep time.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.