What your content says about you

Your content says more about you than you think.

It’s easy to spot:

Those who sell mediocre products:

• Post overly sensational content
• Tease ‘success secrets’ all the time
• Trade on scarcity, not value/enjoyment

Those who sell great products:

• Give abundantly more than they ask
• Make those gives & asks enjoyable
• Trade on reciprocity & brand equity

Easy to spot when you know what to look for.

If you’re going to create,
Create the second kind 🫶