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230: You were probably right all along ​

Someone doesn’t Iike your work.

They have an opinion about the way you do things, or your communication style, or your priorities. Let them:

    • It comes from another world. It’s based on something they’ve done before that worked for them. That doesn’t mean its the best way, or the only way. Is being from another world OK with you?
    • It’s from what they’re used to. Something different is something different. Different doesn’t mean better or worse. Is ‘different’ OK with you?
    • Familiarity hurts our heads less. So unfamiliarity creates push-back within most people. People need bringing around to new ideas. Is leading that change OK with you?

Too many differing opinions usually results in watered down work. If you answered “Yes” to the above questions, then you were probably right all along.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.