Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 28 2018
It need not be another.
Although the alternative is rare:
- “If it’s not one thing, it’s another”: Another fire to put out? Moving from fire to fire feels like progress, but it leaves us battered and burned.
- “If it’s not one thing, it’s no thing”: A better alternative is to make that ‘one thing’ fireproof in future so that it can’t be a ‘thing’ again in future.
I’d like to think “If it’s not one thing, it’s no thing” could be a phrase that replaces the popular alternative. Perhaps then we’d all fix the problems in our work for good, rather than merely chasing symptoms around.