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229: If it’s not one thing ​

It need not be another.

Although the alternative is rare:

  • “If it’s not one thing, it’s another”: Another fire to put out? Moving from fire to fire feels like progress, but it leaves us battered and burned.
  • “If it’s not one thing, it’s no thing”: A better alternative is to make that ‘one thing’ fireproof in future so that it can’t be a ‘thing’ again in future.

I’d like to think “If it’s not one thing, it’s no thing” could be a phrase that replaces the popular alternative. Perhaps then we’d all fix the problems in our work for good, rather than merely chasing symptoms around.

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Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.