Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 27 2018
What do these three things have in common?
Progress requires slowing down:
- Slow down to absorb the map, otherwise who knows where you’ll end up. Ten paces in the right direction are faster than twenty going the wrong way.
- Give your guns a break, since growth comes from healing, not tearing. Strong muscles come from training our bodies, not damaging them.
- Don’t overcook the corners, as knowing when to brake is as important to speed as knowing when to accelerate. Good lap times require both pedals.
It’s the smart work, not the hard work, that makes our work thrive.