Software is getting worse

Software is getting worse.

Fortunately, there’s a way to fix it…

If you’re good with software, you’ll have noticed:

• Most software ‘innovation’ is actually hardware innovation
• Even ‘reliable’ software seems to glitch more (looking at you Apple)
• It all costs more ($8.75/user/mo just to chat with your team mates?)

Hardware innovation slowed, so the problem became obvious.

But the fix is easy.

REMEMBER =

You’re not in the ‘making hardware do stuff’ business.

You’re in the ‘giving hardware a personality’ business.

So instead of building a ‘personality’ that is:

• Boring (‘here are your stupid buttons’)
• Unreliable (‘down for maintenance’)
• Cheeky (‘hey, hey, want to buy upgrades?’)

Try to building a ‘personality’ that is:

• Fun (‘welcome back, let’s play’)
• Reliable (‘you can trust me’)
• An ally (‘let’s fight this together’)

So while your competitors all feel the pinch… (while pretending they don’t)

…You can enjoy unlimited growth.

SaaS is still a blue ocean.

At least, for those who know what business they’re in.