Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 24 2018
Redemptive stories are where something bad is somehow used for good.
A tragedy that changes someone’s perspective on life. A desperate circumstance that recommits someone to a cause.
What if we could get ‘the good bit’ without requiring ‘the bad bit’?
- Work that matters: We don’t need to wait until our death beds to ponder if our life’s work was worth it.
- Making it happen: We don’t need to wait until we’re almost ‘finished’ to commit to more sales, better focus, or good investments.
- Remembering what’s important: We don’t need to wait until they’re no longer with us to remember to spend time with those we care about.
We don’t need a redemptive story.
Why not just have a pre-redemptive story instead?