Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
225: Pre-redemptive stories
July 24 2018
Redemptive stories are where something bad is somehow used for good.
A tragedy that changes someone’s perspective on life. A desperate circumstance that recommits someone to a cause.
What if we could get ‘the good bit’ without requiring ‘the bad bit’?
- Work that matters: We don’t need to wait until our death beds to ponder if our life’s work was worth it.
- Making it happen: We don’t need to wait until we’re almost ‘finished’ to commit to more sales, better focus, or good investments.
- Remembering what’s important: We don’t need to wait until they’re no longer with us to remember to spend time with those we care about.
We don’t need a redemptive story.
Why not just have a pre-redemptive story instead?
