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225: Pre-redemptive stories ​

Redemptive stories are where something bad is somehow used for good.

A tragedy that changes someone’s perspective on life. A desperate circumstance that recommits someone to a cause.

What if we could get ‘the good bit’ without requiring ‘the bad bit’?

  • Work that matters: We don’t need to wait until our death beds to ponder if our life’s work was worth it.
  • Making it happen: We don’t need to wait until we’re almost ‘finished’ to commit to more sales, better focus, or good investments.
  • Remembering what’s important: We don’t need to wait until they’re no longer with us to remember to spend time with those we care about.​

We don’t need a redemptive story.

Why not just have a pre-redemptive story instead?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.