Marketing and bullies

I thought I was about to get my butt kicked.

The school bully approached me in the corridor and grunted, “Adam, meet me here at lunch.”

A fight’d scupper my plans of selling more of my games on the playground…

But stubbornness won. I showed up, adrenaline up, fists tight, wondering what my mother would say if I arrived home with a bloody nose.

Then he showed up. “Adam we need to talk.”

I figured he was secretly into anime or something, as fighting tends not to involve much talking in real life.

“I absolutely love this game and we need to plan more tournaments.”

I’m sorry, what?

Even the bruisers were playing my games now.

20 years later, I still remember the feeling: golly, with enough rotations, anything can spread like wildfire!

I go into the marketing lessons learned in more detail in this week’s issue of The Productoon Newsletter. Check it out!