Shokunin and Sushi
Jiro Ono teach you a LOT about marketing and brand.
He’s “the best sushi chef in the world.”
He literally dreams about sushi.
What he Didn’t do:
- Open a tourist trap
- Claim to be great
- Pass it off to cheap labour
- Chase big buxx™
What he Did do:
- Became a Shokunin
- Committed to mastery
- Offered something 1:1
- Became a societal good
He didn’t scalp the market with big promises publicly & a dirty secrets privately. (This is more popular than you’d believe.)
Are you building with a craftsman spirit?
Are you a Shokunin?