Money vs Brand

Money and Brand are opposites.

Here’s why:

Money’s value is dictated by everyone. Brand’s value is dictated by the owner.

Money rots over time due to inflation. Brand grows over time due to legacy.

Money can be stolen (and frequently is). Brand cannot be stolen.

Money growth gets taxed. Brand enjoys tax-free growth.

Money could die one day. Brand could survive such an event.

To the best of my knowledge, building your own brand / a brand led by those you trust is one of the safest investments you can make.

Build brand.