Simple product roadmaps

Building a product roadmap is simple.

What do you need?

  1. A phone. Talk to customers, refine your understanding of their macro journey, listen for problems they face (before/during/after your product).

  2. Some paper. Map out those problems relative to the solutions you’ve already designed for them.

  3. A to-do list: Prioritise the problems in order of pain, then conspire to solve them.

Use fancier tools if you like, but don’t conflate ‘fancier’ with ‘better’. Every product roadmap I’ve ever made (to this day, for startups to multi-billion dollar clients) has been done using those simple tools!