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221: I’m not your market ​

It’s not always rude to shut the door on people.

  • Energetic jumpy-around events: I’m not your market. The emotional state it creates doesn’t work on me like a calm, focused, structured course does. Having me there will only confuse the ambiance.
  • Sickly-sweet mushy-communication: I’m not your market. If it lacks specificity, clarity, and thought, I’ll probably get bored. I’m unlikely to agree that its “the best thing in the whole world ever,” either.

Knowing who isn’t your market is just as important as knowing who is. Letting the wrong people show up won’t just let them down, it’ll let down those around them. Communicating in the wrong language won’t just confuse them, it’ll frustrate them.

For whom should you do a favor by shutting the door?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.